# The cost of not posting a listing

> Listing only on a portal and waiting has a cost too: more time on the market, fewer inquiries and an impatient owner. How to work it out.

Leaving a property only on a portal looks free, but every extra month on the market costs: the owner keeps paying fees and taxes, the listing loses novelty and the agent risks the exclusive. A content kit is paid once per property; one more unsold month usually costs much more than that.

## Costs you do not see

- **For the owner:** monthly fees, taxes and utilities, plus lost income if the property is empty.
- **For the agent:** hours of showings that do not close and the risk of the owner moving to another agency.
- **For the listing:** after the first weeks it is no longer new and people start asking “what’s wrong with it?”.

## Math to do with the owner

1. Add up what the property costs the owner each month (fees, taxes, utilities).
2. For a rental, add the rent not collected while it is empty.
3. Compare that number with the kit price (below). If the material helps close even one week earlier, it has paid for itself.

## What changes with your own material

With different reels, carousels and flyers, the listing shows up on social media for weeks without repeating, reaches people who are not browsing portals and shows the owner that work is being done.

## Frequently asked questions

### Does this guarantee a faster sale?

No. No material guarantees that: price and location weigh a lot. The kit makes the listing seen more, better and more often.

### Is it useful to show the owner?

Yes. The kit includes a listing presentation for the owner with strategy and timeline, designed to win the exclusive.

Build the preview of your hardest listing and show it to the owner.

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Original page: https://resaltalo.com/en/cost-of-not-marketing-a-listing · Updated: 2026-11-01 · Resaltalo Team (https://resaltalo.com/en/team)