# 14-day social media plan for a new listing

Resaltalo Team · Reviewed on 2026-10-22

**In short:** The first two weeks of a listing bring the most inquiries. A simple plan: a strong reel on day one, a carousel or flyer every two or three days, stories and WhatsApp status almost daily, and a closing push with a price drop or open house if needed. Always with different pieces so you do not repeat yourself.

## The calendar

| Day | What to post | Where |
| --- | --- | --- |
| 1 | Launch reel (the strongest one) | Reels, TikTok and WhatsApp status |
| 2 | Carousel with photos and details | Instagram and Facebook feed |
| 3 | Story with a poll or question | Stories |
| 4 | Price or financing flyer | Feed and WhatsApp status |
| 5 | Reel in another style (dynamic or with voiceover) | Reels and TikTok |
| 7 | Personal message to prospects with the property page | WhatsApp |
| 8 | Flyer on a detail (view, garden, kitchen) | Feed and stories |
| 10 | Landscape video tour | YouTube and your website |
| 11 | Short reel with the strongest selling point | Reels and WhatsApp status |
| 12 | Story with the location and what is nearby | Stories |
| 14 | Wrap-up: open house, news or reminder | Everywhere |

## Why it works

- The first week is when the property is new: that is where the best goes.
- Changing format (reel, carousel, flyer, story) reaches different people: each one shows up in a different place in the app.
- Personal messages to people who already asked about something similar bring the most viewings.
- Repeating the same piece is tiring; repeating the property with a different piece is not.

## If you are short on time

The minimum: the day 1 reel, a carousel or flyer on day 4, another reel on day 8 and one WhatsApp status per day with what you already posted. Schedule everything on Monday and the week runs itself.

## After the two weeks

If the property is still available, drop to two posts a week and use every update (a price drop, an open house, new photos) as a reason to show it again.

Resaltalo makes every piece in this plan for each property and gives you the 14-day calendar with reminders for your calendar app. Paste your listing and start with the free preview.

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Original page: https://resaltalo.com/en/guides/14-day-social-media-plan-for-a-listing · Updated: 2026-10-22 · Resaltalo Team (https://resaltalo.com/en/team)