# What size should reels, stories and posts be on each network? (2026)

Resaltalo Team · Reviewed on 2026-11-01

**In short:** Two formats cover almost everything: vertical 9:16 (1080 × 1920) for reels, stories and status, and vertical 4:5 (1080 × 1350) for posts and carousels. Landscape 16:9 (1920 × 1080) is for YouTube and websites.

## The table

| Network | Format | Ratio | Pixels |
| --- | --- | --- | --- |
| Instagram | Post and carousel | 4:5 (or 3:4) | 1080 × 1350 (or 1080 × 1440) |
| Instagram | Reel and story | 9:16 | 1080 × 1920 |
| Facebook | Post | 4:5 | 1080 × 1350 |
| Facebook | Reel and story | 9:16 | 1080 × 1920 |
| TikTok | Video | 9:16 | 1080 × 1920 |
| YouTube | Short | 9:16 | 1080 × 1920 |
| YouTube | Video | 16:9 | 1920 × 1080 |
| LinkedIn | Image post | 4:5 or 1:1 | 1080 × 1350 or 1080 × 1080 |
| WhatsApp | Status | 9:16 | 1080 × 1920 |

Sizes checked in October 2026. Networks change them from time to time: if a piece gets cropped oddly, check the app editor before posting.

## 4:5 or 3:4 for the Instagram feed?

Instagram shows the profile grid in 3:4, so a 1080 × 1440 image is also shown in full there. 4:5 (1080 × 1350) is still the safest choice: it looks good in the feed, can be promoted as an ad and is the same size Facebook asks for. If in doubt, use 4:5.

## Safe zones in reels and stories

In vertical formats the app covers parts of the screen with the username, buttons and caption. Meta’s ads guide asks you to keep the top 14 %, the bottom 35 % and 6 % on each side clear: a good rule for organic posts too. Price, phone number and brand go in the middle.

## Carousels

- Every slide in the same ratio as the first one: the app crops the rest to match.
- The first slide is the cover: it has to work on its own, because it is the only one people who do not swipe will see.
- 5 to 10 slides are enough for a property: cover, photos, details and a closing slide with your contact.

## How long videos should be

Whatever the maximum each network allows, what gets watched to the end in real estate is 20 to 40 seconds for reels, TikTok and Shorts, and a few seconds per story. For WhatsApp status, stay under 30 seconds. On YouTube, any vertical or square video up to three minutes is published as a Short. A landscape video for YouTube can be longer, one to three minutes, because whoever opens it wants the full tour.

## Sources

- [Meta: Awareness Video Ad Specs on Instagram Reels (Facebook Ads Guide)](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)
- [YouTube Help: Understand three-minute YouTube Shorts](https://support.google.com/youtube/answer/15424877)
- [Engadget: Instagram’s experimental profile grid has rectangular images instead of squares](https://www.engadget.com/social-media/instagrams-experimental-profile-grid-has-rectangular-images-instead-of-squares-160007086.html)

Resaltalo delivers every piece in the right size for each network: posts and carousels in 4:5, reels, stories and status in 9:16 and the landscape video in 16:9, all with your brand. Paste your listing and see the free preview.

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Original page: https://resaltalo.com/en/guides/social-media-sizes-for-reels-stories-and-posts · Updated: 2026-11-01 · Resaltalo Team (https://resaltalo.com/en/team)