# Resaltalo or hiring an agency

> Resaltalo is a design tool, not an agency: what each option includes, how it is paid and when each one makes sense.

Resaltalo is not an agency: it is a design tool you use yourself, it does not buy or manage paid ads and it posts nothing you do not choose. An agency builds strategy, paid ads and content for your whole brand, with a contract and a monthly fee. Resaltalo solves one specific part, the material for each listing, in minutes and with no contract. For a large brokerage with an ad budget, an agency adds value; for agents and small offices, the kit covers what gets used most for a fraction of the cost.

## What you hire in each case

- **Agency:** brand strategy, paid campaigns, monthly reports and content production. Usually with a minimum contract term.
- **Resaltalo:** the full kit for each listing (reels, flyers, carousels, web page, copy for every network and a posting plan). No contract or minimum: you pay only for the listings you upload.

## Questions to decide

1. Do you need brand strategy and paid ads every month? If so, an agency makes sense.
2. Is what you lack most material to post each new listing? The kit solves that.
3. How many new listings do you add per month? With few, a monthly fee weighs a lot per listing.

## For offices with several agents

With a pack of 10 kits, every agent in the office posts with the same brand without going through an agency or a designer. Each agent uploads their listing and the kit comes out with the office logo.

## Frequently asked questions

### Is there a contract or minimum term?

No. Each kit is paid once; packs are not a subscription.

### Does it work for paid ads?

Resaltalo does not buy or manage ads. The kit includes pieces in each network’s ad sizes that you can use in your own campaigns or hand to your agency.

Try it with whichever listing is closest at hand: the preview is free.

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Original page: https://resaltalo.com/en/resaltalo-vs-marketing-agency · Updated: 2026-11-01 · Resaltalo Team (https://resaltalo.com/en/team)