# TikTok for real estate

> How to use TikTok to sell or rent properties: which videos work, how to open the first second, on-screen text and posting frequency.

People on TikTok are not searching for homes, but they watch if the video hooks them in the first second: a view, a before and after, a surprising number. It works well for rentals and mid-priced listings, with short vertical videos, on-screen text and a question at the end that invites comments.

## Openers that hold attention

- “This is what [budget] rents in [area]”.
- The most striking shot first: the view, the terrace, the kitchen.
- A concrete number on screen from second zero: price, size or area.

## What to post besides listings

1. Quick tours of new listings.
2. Answers to common questions: renting requirements, closing costs.
3. Comparisons: “three apartments at the same price in three areas”.
4. Behind the scenes of a showing or a closing.

## Technical details that matter

Vertical 9:16 at 1080 × 1920, text inside the safe zone (away from the right edge and the bottom, where the buttons are) and captions, since many people watch muted.

## Frequently asked questions

### Can I use the same videos as on Instagram?

Yes, it is the same format. Upload them without another app’s watermark.

### How often should I post?

Three to five videos a week is a good pace to start.

The kit’s reels work as they are on TikTok.

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Original page: https://resaltalo.com/en/tiktok-for-real-estate · Updated: 2026-11-01 · Resaltalo Team (https://resaltalo.com/en/team)