What you need before you start
- 8 to 12 photos of the car, in order from outside to inside.
- The details you will show: make, model, trim, year, mileage and price.
- One way to get in touch: WhatsApp, direct message or phone.
- Instrumental music or soft vocals, from the platform’s own library.
The steps
Opening (2 seconds). The front three-quarter photo with the model and year in large type. This is what makes people stay.
Exterior walkaround (6 to 8 seconds). Side, rear and one wheel or headlight detail, one photo every one or two seconds.
Motion. A slow zoom or pan on each photo, always in the same direction as the walkaround.
Interior (6 to 8 seconds). Steering wheel and dashboard, seats and trunk.
Specs. Year, mileage and gas, diesel or electric on a single screen, in type you can read on a phone.
Price and contact (3 seconds). The price or “call for price”, and one action: “Message me on WhatsApp.”
Export. Vertical, 1080 × 1920, and check that no text sits under the platform’s buttons.
Common mistakes
- Opening with the dealership logo: the first seconds belong to the car.
- Showing twenty photos in fifteen seconds: nobody sees anything.
- Putting the whole spec sheet on screen. People remember three facts, not ten.
- Ending with three phone numbers, an address and a website. One action only.
What to write in the caption
The first line repeats what the opening shows: model, year and one reason to look (“One owner”, “Dealer-serviced since new”). Then the full details and how to get in touch.
If the reel also goes to your WhatsApp status, upload it without the platform’s music: there, it is not always heard, and the on-screen text has to carry it.
Make your first reel with this structure and repeat it for every car: over time, followers recognize your posts before they read your name.
See examples: car for sale reel
