Skip to content

What to post each week on a car dealership’s social media

A simple weekly plan for a car dealership’s social media: new arrivals, reels, tips, sold cars and WhatsApp status, day by day.

4 stepsPromotion

The week, day by day

DayWhat to postFormat
MondayThe week’s new arrivalCarousel with 6 to 10 photos
TuesdayReel of the most eye-catching carVertical video, 20 to 30 seconds
WednesdayA tip for buyers or sellersText flyer or short carousel
ThursdayA sold car or a deliveryPhoto or flyer with a “Sold” banner
FridayInventory available for the weekendCarousel with one car per slide

Tip ideas people save

  • What to check on a used car before buying it.
  • What paperwork you need to transfer a car.
  • How a trade-in value is worked out.
  • When financing makes sense and when to pay cash.
  • What maintenance to ask for before a long road trip.

Status updates and stories, every day

WhatsApp status is seen by contacts who have messaged you before: it is your most direct showroom window. One or two a day are enough, with a photo, the model, the year and the price in large type.

On Instagram stories, simple polls work: “Which one would you take, the white or the gray?” They get people to respond and message you.

How to keep it up without losing your day

  1. Photos the day the car arrives, always in the same spot.

  2. One afternoon a week to build everything: carousels, flyers, a reel and captions.

  3. Schedule posts with the platform’s own tools.

  4. Answer comments and messages twice a day, at set times.

Start with this sample week and adjust it based on what brings you the most inquiries: after four weeks you will know which day and format work best with your customers.