Instagram for real estate
Resaltalo Team · Reviewed on November 1, 2026
On Instagram, vertical reels of 15 to 30 seconds give a listing the most reach today; carousels work for people already interested and stories for anything urgent. A realistic pace for an agent is three to five posts a week, mixing formats and listings.
What each format is for
| Format | Size | Use |
|---|---|---|
| Reel | 1080 × 1920 (9:16) | Reach new people |
| Carousel | 1080 × 1350 (4:5) | Show the full property to people already looking |
| Story | 1080 × 1920 (9:16) | News: open house, price drop, sold |
| Pinned post | 1080 × 1350 (4:5) | Your introduction at the top of the profile |
A typical week
- Monday: reel of a new listing.
- Wednesday: carousel of another listing, room by room.
- Friday: reel with a useful tip for buyers or sellers.
- Every day: a story (an answered question, a showing, a sale).
Mistakes that cut reach
- Uploading the same video with another app’s watermark on it.
- Putting text near the edges, where buttons cover it.
- Long reels that take too long to show the property.
- A bio with no area, no specialty and no link to your messages or listings.
Frequently asked questions
Should I have an account just for listings?
An account of your own, as an agent, where listings live alongside tips and your day-to-day, builds more trust.
How many hashtags?
A few specific ones: area and property type. They matter less than good copy and a good cover.
With one kit you get reels, carousels and stories for each listing for weeks.
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