TikTok for real estate
Resaltalo Team · Reviewed on November 1, 2026
People on TikTok are not searching for homes, but they watch if the video hooks them in the first second: a view, a before and after, a surprising number. It works well for rentals and mid-priced listings, with short vertical videos, on-screen text and a question at the end that invites comments.
Openers that hold attention
- “This is what [budget] rents in [area]”.
- The most striking shot first: the view, the terrace, the kitchen.
- A concrete number on screen from second zero: price, size or area.
What to post besides listings
- Quick tours of new listings.
- Answers to common questions: renting requirements, closing costs.
- Comparisons: “three apartments at the same price in three areas”.
- Behind the scenes of a showing or a closing.
Technical details that matter
Vertical 9:16 at 1080 × 1920, text inside the safe zone (away from the right edge and the bottom, where the buttons are) and captions, since many people watch muted.
Frequently asked questions
Can I use the same videos as on Instagram?
Yes, it is the same format. Upload them without another app’s watermark.
How often should I post?
Three to five videos a week is a good pace to start.
The kit’s reels work as they are on TikTok.
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