Your next great post starts here.
Guides to better photos, engaging content and clearer replies.
How do you make a reel of a property? Step by step
Read the step-by-step guide
Guides
Which photos should go first in a property listing?
The first photo decides whether someone opens your listing. Which photo to use as the cover, how to order the rest and which ones to leave out.
How do you take great property photos with your phone?
Ten simple rules to photograph a house or apartment with a phone: time of day, height, angle, light, order and what to avoid.
How do you write a property description? With a template
A template for listing descriptions: what goes first, which details cannot be missing, which words to avoid and an example ready to adapt.
What size should reels, stories and posts be on each network? (2026)
Pixel sizes and aspect ratios for Instagram, Facebook, TikTok, YouTube, LinkedIn and WhatsApp: posts, carousels, stories, reels and landscape video.
14-day social media plan for a new listing
What to post each day during the first two weeks of a listing: reels, flyers, carousels, stories and WhatsApp status, in a simple calendar.
How should you reply to property inquiries on WhatsApp?
Replies for the most common property inquiries on WhatsApp: the first message, price, viewings, follow-up and when to close a conversation.
What caption should a property post have on Instagram and WhatsApp?
How to write the caption for a property post, reel or WhatsApp status: first line, details, call to action and examples to copy.
How do you make a real estate flyer people get in two seconds?
What to put on a property flyer, in what order, which size to use for each network and the mistakes that make people ignore it. With design examples.
Are paid ads for listings on Instagram and Facebook worth it?
How to promote a property with paid ads: which piece to use, who to target, how much to spend to start and how to tell whether it is working.
Reel or landscape video? Which one suits a property best
Differences between a vertical reel and a landscape property video: where each one is seen, how long it runs, what it is for and why you want both.
How do you win more exclusive listings with your marketing plan?
How to convince an owner to give you the exclusive: what to bring to the listing appointment, how to show your marketing plan and which commitments to offer.
50 ready-to-post captions for real estate listings
Fifty captions to copy and adapt: new listings, condos, houses, rentals, land, open houses, price changes, sold posts and winning listings.
Best time to post real estate on Instagram, by country
How to find the best time to post listings: where to see it in Instagram insights, plus starting time slots for each country.