For a post or a reel
A first line that stops the thumb: a strong fact, not a greeting. “Private 430 sq ft rooftop right downtown.”
The details in one or two lines: area, rooms, size and price.
Something the photo does not show: the morning light, the quiet, the school around the corner.
One action only: “Message me on WhatsApp and I will send you the details” or “Comment INFO and I will send it to you”.
Three to five hashtags for the area and property type, at the end. More than that adds nothing.
For a WhatsApp status or broadcast
Two or three lines at most, because they are read in passing. A status lasts a day, so repeat it with another photo or the reel during the week.
Example: “Just listed: two-bedroom with balcony downtown, 775 sq ft, price in private. Reply to this message and I will send photos and video.”
For a specific buyer
Their name, why you thought of them and a link. “Hi Martha, a place just came in that matches what you were looking for: two bedrooms, a balcony and close to the school. Here is the page with photos and the video.” One personal message converts better than ten broadcasts.
Common mistakes
- Pasting the full listing description: nobody reads a block of text on social media.
- Asking for several things at once (“follow us, share, message us, visit the website”).
- Hiding the price or the area. If people do not see them, they do not ask.
- Writing the same thing in every post for the same property: change the angle (the light, the location, the investment).
Resaltalo gives you the post caption and the WhatsApp message already written for each property, together with the reels and flyers that go with them. Paste your listing and see the free preview.
See examples: real estate carousel
