Before you start: what you need
The listing photos are enough. Ideally 8 to 15 landscape photos with good light: living room, kitchen, bedrooms, bathroom, balcony or yard, front and a view or detail that sets the property apart.
If the property has something no other has (the terrace, the view, the afternoon light), that photo leads. The whole reel is built around it.
The steps
Opening
Pick the opening shot. It has to be the most striking one, not the front of the building. People decide in the first second whether to keep watching.
Avoid an unclear opening 
Open with the best room Walkthrough
Order the tour as if you were walking in: main room, kitchen, bedrooms, bathroom, outdoor areas. Jumping from the kitchen to the balcony and back to the living room is confusing.
Motion
Give each photo 1.5 to 3 seconds with a gentle movement (zoom in or pan). Still photos look like a slideshow.
Text
Put on screen only what sells: area, size, rooms and price. One idea per shot, large text, away from the edges, where the app places its buttons.
Music
Choose music that supports without drowning. If the reel has a voiceover, lower the music while the voice speaks.
Contact
Close with your brand and a clear call to action: “Message me on WhatsApp” or “Book a viewing”, with your number or handle.
Export
Export in vertical 9:16, 1080 × 1920, and check how it looks on a phone before posting.
How long it should be
Between 20 and 40 seconds. Shorter is not enough to tour the property; longer and people leave before the price. For a large property, two different reels work better than one two-minute reel.
Mistakes that make people scroll past
- Opening with the front of the building or with the agency logo.
- Dark or crooked photos: they show even more on a phone than on a computer.
- Small, long text, or text stuck to the bottom edge, where the app shows the caption.
- Leaving out the price or the area. If people do not see them, they do not ask.
- Always using the same template: your followers recognize it and skip it.
Where and when to post it
The same file works for Instagram and Facebook reels, TikTok, YouTube Shorts and WhatsApp status. Post in the late afternoon or evening, when people browse with time, and pin it to your profile while the property is available.
One reel is not enough: rotate styles over two weeks (one understated, one dynamic, one with a voiceover) to reach different people without repeating yourself.
If you have no time to edit, Resaltalo makes the reels for you: paste your listing and get more than twenty reels with your brand, in different styles. The preview is free.
See examples: real estate reel
