How to use them
Each caption has blanks in brackets: [area], [price], [sq ft]. Replace them with concrete details; one real fact sells more than any adjective. If a caption does not fit the property, skip it: one that says something true beats one that just sounds nice.
In a post, the first line is the one people read. In a WhatsApp status, one or two lines are enough. In a story, keep the text short and large over the photo.
Announcing a new listing
- “Just listed: [beds/baths] in [area], with [best feature]. [price]. Message me for photos and the full fact sheet.”
- “New on the market. [Sq ft] sq ft [type] in [area], [distance] from [landmark]. Want to see it this week?”
- “If you have been looking for [best feature] in [area], this one is for you.”
- “Three facts: [sq ft] sq ft, [bedrooms] bedrooms and [extra]. The fourth is the price: [price].”
- “Light all day, [orientation]-facing and an open view. [Type] in [area], move-in ready.”
- “This is what [price] gets you in [area]. Full walkthrough in the video.”
- “What the photos cannot show: [quiet street, afternoon sun, friendly neighbors]. Everything else is right here. [price].”
- “First open house on [day] at [time]. Limited spots: message me to book.”
Condos and apartments
- “Studio in [area] for your first place of your own. [Sq ft] sq ft, [extra], [price].”
- “One-bedroom with a balcony, [distance] from [transit]. Great first home or investment.”
- “Two-bedroom on a high floor, [orientation]-facing. The living room opens to the [balcony or view] and the kitchen is updated.”
- “Building with [amenities]. [Sq ft] sq ft unit with parking. Financing available.”
- “For investors: [type] in [area] with year-round rental demand. Numbers by message.”
- “Unobstructed view from floor [number]. The rest is in the photos.”
Houses
- “House with a yard in [area]: [sq ft] sq ft on a [lot size] lot. Patio and [extra].”
- “Room to grow: [bedrooms] bedrooms, a backyard and a [number]-car garage.”
- “Single-story home, no stairs, on a quiet street in [area].”
- “For anyone who works from home: an office with natural light and [extra].”
- “Weekends all year: house with a pool in [area], [minutes] from downtown.”
- “Fully renovated: [upgrades]. Move in without lifting a hammer.”
Rentals
- “For rent: [type] in [area]. [Price] a month plus [utilities]. Available from [date].”
- “Rental [pet-friendly or furnished]. Requirements: [requirements]. Showings on [days].”
- “For students: [type] [distance] from [university], with [extra].”
- “Short-term rental in [area], weekly or monthly, with [included services].”
- “Office for lease: [sq ft] sq ft, [desks] workstations, a block from [landmark].”
- “Before the showing, the requirements: [credit, income, deposit]. That way nobody wastes a trip.”
Land, retail and warehouses
- “[Frontage] × [depth] ft lot in [area], with [utilities]. Zoned for [use].”
- “Land to build your own home: [size], [paved] street, [utilities].”
- “Street-level retail in [area], with [storefront or foot traffic]. [Sq ft] sq ft and [extra].”
- “Retail space permitted for [business type]. Ready to open.”
- “[Sq ft] sq ft warehouse with truck access and [height] ft clear height.”
Showings and open houses
- “Open house on [day] from [time] to [time]. No appointment needed, printed fact sheet to take home.”
- “Two showing slots left for the [type] in [area]: [day and time] or [day and time].”
- “Can’t make it? Video walkthrough by message, no strings attached.”
- “Thanks to everyone who came to the open house. Any questions, just send a message.”
Price changes and updates
- “New price: [new price]. Same [type] in [area], with [best feature].”
- “We updated the price of the [type] in [area]: now [price].”
- “Update: the seller is open to [trade, owner financing or a mortgage].”
- “New photos of the [room], for everyone who asked what it looks like.”
Under contract, sold and rented
- “Under contract. Thanks to everyone who asked: there are similar options in [area].”
- “Sold in [number] weeks. Have a similar home? We will tell you what it is worth, free.”
- “Rented. If you are looking for something similar in [area], message us and you will hear first.”
- “Keys handed over. Thank you for your trust, and enjoy your new home.”
- “Another family moving to [area]. Thank you for choosing us.”
Winning new listings
- “Thinking of selling in [area]? Free home valuation and a written marketing plan.”
- “This is how we market every listing: great photos, video, fact sheet and social media from day one.”
- “We are looking for a [type] in [area] for clients who are already searching.”
- “If you own a [type] in [area], there are buyers waiting. Let’s talk.”
- “Before you drop the price, take another look at the photos and the copy. We will show you how we would market it.”
- “Weekly report for sellers: how many people saw the listing, how many reached out and what they said.”
What not to write
- The exact address: the area or neighborhood is enough. Share the address with whoever books a showing.
- The seller’s personal details, or photos with people in them.
- “Amazing opportunity”, “one of a kind”, “immaculate”: they say nothing. Swap each one for a fact.
Resaltalo writes these captions with each property’s real details, for each network, and delivers them with the reels, flyers and fact sheet. Paste your listing and see the free preview.
See examples: real estate carousel
