The calendar
| Day | What to post | Where |
|---|---|---|
| 1 | Launch reel (the strongest one) | Reels, TikTok and WhatsApp status |
| 2 | Carousel with photos and details | Instagram and Facebook feed |
| 3 | Story with a poll or question | Stories |
| 4 | Price or financing flyer | Feed and WhatsApp status |
| 5 | Reel in another style (dynamic or with voiceover) | Reels and TikTok |
| 7 | Personal message to prospects with the property page | |
| 8 | Flyer on a detail (view, garden, kitchen) | Feed and stories |
| 10 | Landscape video tour | YouTube and your website |
| 11 | Short reel with the strongest selling point | Reels and WhatsApp status |
| 12 | Story with the location and what is nearby | Stories |
| 14 | Wrap-up: open house, news or reminder | Everywhere |
Why it works
- The first week is when the property is new: that is where the best goes.
- Changing format (reel, carousel, flyer, story) reaches different people: each one shows up in a different place in the app.
- Personal messages to people who already asked about something similar bring the most viewings.
- Repeating the same piece is tiring; repeating the property with a different piece is not.
If you are short on time
The minimum: the day 1 reel, a carousel or flyer on day 4, another reel on day 8 and one WhatsApp status per day with what you already posted. Schedule everything on Monday and the week runs itself.
After the two weeks
If the property is still available, drop to two posts a week and use every update (a price drop, an open house, new photos) as a reason to show it again.
Resaltalo makes every piece in this plan for each property and gives you the 14-day calendar with reminders for your calendar app. Paste your listing and start with the free preview.
See examples: real estate reel