The differences
| Vertical reel | Landscape video | |
|---|---|---|
| Format | 9:16 (1080 × 1920) | 16:9 (1920 × 1080) |
| Length | 20 to 40 seconds | 1 to 3 minutes |
| Where | Reels, TikTok, Shorts, WhatsApp status | YouTube, your website, the property page, a TV in a presentation |
| Purpose | Getting discovered by new people | Letting prospects tour the property |
| Pace | Fast, one idea per shot | Calm, full tour |
When to use each
- Reel: to launch the property, keep it visible on social media and run paid ads.
- Landscape video: to send to people who already asked, for the agency YouTube channel and for the property page.
- If you can only make one, make the reel: it brings new inquiries. But the landscape video is what helps people decide to book a viewing.
Do not crop one to make the other
Turning a landscape video into a vertical one by cropping the sides leaves rooms cut off and text out of frame. The other way around, a vertical video on a landscape screen ends up with two black bars. Make each one in its own format, from the same photos.
Sources
Resaltalo makes both from the same photos: many vertical reels in different styles and a landscape video tour for YouTube and your website. Paste your listing and see the free preview.
See examples: real estate reel