Terms and conditions

1. What Resaltalo is

Resaltalo creates design pieces (reels, flyers, carousels and photos) for a property from its listing link, the listing text or the photos and details you upload. That set is called "the kit" and includes, depending on the photos and details available, pieces such as reels and videos, flyers, carousels, infographics, enhanced photos cropped for each network, PDF sheets, a web page, a proposal for the owner and ready-to-post copy.

Resaltalo is design and content software that you use yourself. It is not a marketing or advertising agency: it does not buy, place or manage paid ads on any social network, search engine or listing site; it does not sell followers, likes, views or engagement; it does not promise reach, inquiries or sales; it does not act as an intermediary between you and the networks, listing sites or interested parties, and it does not collect or receive money on your behalf or on behalf of third parties. Anything posted goes out on your own accounts, which you connect, and you decide what is posted.

Every paid kit includes one scheduled social media posting campaign ("the campaign"), which works as explained in section 7. There is no kit without a campaign and no campaign without a kit: it is a single product. Using the campaign is optional; if you do not use it, the kit price is the same.

The number, type, design and order of the pieces depend on the photos and details of each property and may change over time. Figures shown on the site (for example, number of pieces or posts) are a reference for a typical kit, not a guarantee for every kit.

Before paying you can see a protected, watermarked preview. Once you pay, the final files are generated and unlocked.

2. Account

To use Resaltalo you need an account with a valid email. You are responsible for what is done with your account and for keeping access to your email secure. You must be of legal age and able to enter into contracts, and act on your own behalf or on behalf of the company you represent; if you act for a company, you confirm you can bind it.

Your account is personal. You may not share or sell it, or use several accounts to get around the limits, discounts or conditions of these terms.

3. Your content and what you can upload

You may only use links, photos, logos, copy and details that you have the right to use for commercial purposes. By uploading them you confirm that you hold those rights and that the information about the property (price, size, location, features and status) is true and up to date.

When you paste a listing link, you confirm that the listing is yours or that its owner authorized you to use its photos and copy. Resaltalo reads that public page at your request and on your behalf, only to build your kit. We are not responsible for the details that page contains: check them before using them.

You grant us a limited, non-exclusive, royalty-free license to read, store, process, adapt and publish that content only to generate your kit, show you your files, publish your campaign on the networks you connect and provide the service. That license ends when the files are deleted, except for what has already been published at your request.

If a third party makes a claim about content you uploaded, a listing you linked or something published on your accounts at your request, you are responsible for that claim and will hold us harmless from the damages and costs it causes us, to the extent permitted by the law of your country.

4. Prohibited uses

You may not use Resaltalo to:

• Promote properties that do not exist, are not available or that you are not authorized to market, or publish false prices or details.
• Publish misleading, discriminatory or offensive content, or content that infringes third-party rights (copyright, trademark, image or privacy).
• Publish listings that break the brokerage, advertising, consumer protection or fair housing rules of your country.
• Send spam or unsolicited mass posts, or use the service in any way that breaks the rules of the social networks where you post.
• Copy, resell or automate the service, extract its templates, music or designs, or use them to build a service that competes with Resaltalo.
• Trick or manipulate the AI assistant or Resaltalo systems to obtain benefits, bypass limits or access other people’s information.

5. Agents and owners

If you post as a broker, agent or agency, you are responsible for holding the license or registration required in your country, state or province, and for the legal details you enter (for example, license number or brokerage name) being correct. Resaltalo shows them on the pieces and in the social media texts as you enter them and does not verify them. The same applies to your brand’s «Legal text or disclaimer»: you write it, it appears on every piece, and you are responsible for it being correct and meeting whatever your jurisdiction requires. The notices Resaltalo adds on its own (for example, Equal Housing Opportunity in the United States) are a help and do not replace your own review.

The "I’m the owner" option is only for people marketing their own property without charging a fee for brokering it. By choosing it you confirm that you own the property or act for the owner without being paid for it. It is limited to 4 properties per year per account. Using it to broker other people’s deals without the required license is prohibited.

Resaltalo is a design and content tool: it is not a real estate agency, does not broker the deal, does not charge commissions and is not involved in the relationship between the person posting and interested parties.

6. Artificial intelligence

Part of the kit is generated with third-party artificial intelligence models. AI can make mistakes: review every piece and every text before using it or starting a campaign. You are responsible for what you publish.

What AI is used for: writing the copy and scripts, the synthetic voice-over, part of the music and the assistant. Resaltalo does not generate images or videos of people, does not invent or alter rooms of the property and does not clone voices.

Photos: the kit comes with a light, color and sharpness enhancement that does not change the property. This enhancement is automatic and does not use AI. If an enhanced photo does not show the property as it really is, do not use it. Where the law or the network requires it, you must disclose that an image was edited or generated with AI.

Vehicles: in car kits, an AI model looks at the photos to tell what each one shows (the whole car, the interior or a detail) and where the car is, so they can be ordered and cropped. In photos of the whole car from outside, another AI model separates the car from the background and places it on a studio background with a shadow. That model does not generate or change anything on the car: it only removes what is around it. Part of the original background may show through the windows.

Voices: the voice-over in the videos is a synthetic AI voice, not the voice of a real person or yours. We do not record or clone your voice. The script is written by AI from the property details.

Music: the music in the videos was generated for Resaltalo with AI or licensed for use within them (see section 9).

"What’s nearby" and other neighborhood data come from third-party map services and may be incomplete or out of date. Distances and times are approximate.

Assistant: the site has an AI assistant that answers questions, checks the status of your kits and can retry or redo failed pieces within its limits. It is for information only: what it says does not create obligations for us. Only the prices, available kits, discounts, refunds and conditions shown by the system at checkout or in your account, or confirmed to you by email by a member of our team, are valid.

7. The scheduled social media posting campaign

What it includes: every paid kit includes one campaign of up to 30 consecutive days for that property. You choose the style, the networks, the material for each network and the pace, and you can review and change the calendar before starting. When you tap "Start", the first day’s posts go out right away and the rest on the days and times in the calendar (your country’s time). The campaign posts organically on your accounts: it does not include paid ads, boosting or managing messages or comments.

Networks: depending on the country, the campaign can post to Instagram, Facebook, TikTok, YouTube, LinkedIn and Threads. To post you need to connect each network through Outstand, our social publishing provider. Instagram requires a professional account; Facebook posts only to Pages, not personal profiles. By connecting a network you confirm the account is yours or that you are authorized to post on it, and you authorize us and Outstand to post on your behalf the material you chose, following the calendar. We never store your passwords. You can disconnect a network at any time, from Resaltalo or from the network’s own settings.

How each piece is posted: each network posts only the material in its tab, in the formats its publishing system allows. For example, Instagram does not allow adding music to photo posts made from another app. That is why, on Instagram and Facebook, flyers and images posted to stories are turned into a short video with Resaltalo’s own music, and in carousels only the first slide is posted as a video with music; the other slides are posted as photos, without music. On TikTok, photo-mode posts may carry music added by TikTok itself, under its own terms. Networks may crop, compress or display each post differently. Resaltalo does not use commercial music from the networks’ libraries in the videos it makes.

Limits: to protect your accounts, there are limits on posts per network per day (across all your campaigns) and a maximum of 3 active campaigns at a time; the next one starts when one ends. Manual posts from the kit also have limits (currently 3 per network per day and 60 per kit). We may adjust limits and times to avoid blocks by the networks.

Pause: you can pause the whole campaign or a single network. While paused, nothing paused is posted. When you resume, what was left shifts by the number of days it was paused, without losing posts. If a network disconnects, that network is paused and we let you know by email. If the campaign stays paused for 15 days, we send you a reminder; if it reaches 60 days paused, it is cancelled automatically.

Cancel, remove a network and "Sold / Rented": you can cancel the campaign or remove a network at any time; what was left of that campaign or network is not posted and this cannot be undone. With "Sold" or "Rented" we cancel what is left and immediately post a flyer announcing it on the campaign’s networks. A campaign that was cancelled (by you, by "Sold / Rented" or after 60 days paused) or has ended cannot be resumed.

New campaign: each kit includes a single campaign. To post that property again (for example, after the campaign ended or was cancelled) you can pay for a new campaign, which is set up like the first one. Its price is shown before you pay and it is governed by these terms and the refund policy.

Price change: if the property price changes, you can pay for a price change, which regenerates the kit pieces with the new price. If the campaign is running, what is left to post goes out with the new price; what was already posted does not change. If the campaign has ended or was cancelled, only the pieces are updated: it does not include a new campaign, which is paid separately. Its price is shown before you pay.

Published posts are not deleted: what has already been posted stays on your networks even if you pause, cancel, remove a network, disconnect an account, delete the kit or its storage period ends. Resaltalo does not delete posts already published (several networks do not allow it through their systems): if you want them gone, delete them from each network.

What depends on the networks: posting depends on third-party services (the networks and Outstand). A network may reject, delay, limit, hide or remove a post, change its rules or systems, or restrict your account. If a post fails, we retry it; if it does not go out, we show it in the campaign. We do not guarantee reach, views, followers, inquiries or business results. The results we show are those reported by the networks and only appear above a minimum reach. If a network stops allowing scheduled posting, we may pause or remove that network from campaigns.

Your responsibility: what is posted on your accounts is posted in your name. You are responsible for reviewing the material before starting, complying with each network’s terms (Meta, TikTok, Google/YouTube, LinkedIn and others), replying to people who contact you and labeling AI-made content when the network or the law requires it. We are not liable for sanctions, blocks or loss of reach that a network applies to your account.

8. Prices, payments and discounts

The price of each kit, pack, new campaign or price change is shown before you pay, in the currency for your country. These are one-time payments: Resaltalo does not charge subscriptions or automatic renewals. We may change prices at any time; changes do not affect what you have already paid.

In the United States, Canada and Mexico, your order is processed by Stripe through Link, which acts as reseller and Merchant of Record: it charges you, issues the receipt, calculates and collects the taxes that apply in your country (sales tax, GST/HST or VAT, already included in the price) and handles billing questions, under its buyer terms. Payments are not yet available in other countries: before they are, we will update this section with who processes them. We do not store your full card details. Withholdings or fees from your bank or country may apply.

A pack is added to your account as available kits. Each one unlocks one kit, with its campaign included. In Uruguay, the United States, Canada and New Zealand, available kits do not expire: they are valid for as long as Resaltalo operates. That country applies when your kits are from there or you paid in its currency. In every other country, each available kit lasts 12 months from the day it is added to your account (the day you paid for the pack, or the day you received a gifted or returned kit), unless the law where you live gives you a longer period: in that case, the legal period applies. We email you 30 days before available kits expire. Available kits you do not use within that period expire and are lost, with no refund. The available kit that expires first is always used first, and My account shows how many you have and when each one expires. If Resaltalo shuts down, we will email you at least 60 days in advance so you can use the available kits you have left, whether or not they expire. Available kits are not transferable or redeemable for cash, except as set out in the refund policy.

Discounts: coupons are entered at checkout, are limited to one per account and do not stack with other discounts (the larger one applies). Anyone who paid for a single kit can complete the pack within 72 hours by paying only the difference, once. Each discount applies under the conditions shown at checkout, and we may stop offering it at any time without affecting what has already been paid.

9. License to your kit files

Once the kit is paid, you may use, publish, print and modify its files with no time limit and in any medium, to promote the kit’s property and your brand.

The software, template designs, music, voices, fonts and the Resaltalo brand remain ours or our licensors’. The music and voices are licensed only within the kit’s videos as delivered: you may not extract them, use them separately or register them in your name on music or content identification platforms. If a network flags a video because of its music, write to us and we will look into it.

Previews and free pieces carry the Resaltalo brand and may only be used with it.

If you share your kit with the share link, anyone with that link can view and download its pieces. You are responsible for who you share it with. The link stops working when the kit is deleted.

10. Delivery and how long we keep each kit

The kit is usually ready a few minutes after payment. Timing may vary with the number of photos, demand and third-party services. Files can be downloaded from your account: we recommend downloading the full kit.

Each kit’s public web page stays online for 90 days from when it is built. Inquiries left there by interested people reach you by email: you decide how to answer them and you are responsible for using that data in line with the law of your country.

Videos from a paid kit are kept for 6 months from payment and the rest of its files (photos, flyers, copy and so on) for 24 months. We email you 30 and 7 days before each deletion. After deletion, videos can be requested at info@resaltalo.com and, if possible, we will generate them again; the rest cannot be recovered.

Unpaid previews are deleted 30 days after they are created. Kits you move to the trash are permanently deleted after 30 days, or sooner if you delete them yourself. When a kit is deleted, its files are deleted, its share links stop working and what is left of its campaign is cancelled; what was already posted on your networks is not deleted.

11. Usage limits

To prevent abuse and keep the service sustainable, Resaltalo has limits, for example: unpaid previews per day, kits from links per month (30, plus 5 for each kit paid in the last 30 days), properties per year with "I’m the owner", "Advanced enhancement" per kit, posts per network per day, and assistant messages. Current limits are shown on the site when they are reached, and we may change them to prevent abuse.

12. Referral program

Anyone who arrives at Resaltalo through a colleague’s invite link gets 10% off their first purchase (it does not stack with a coupon: the larger one applies). For every 2 invited people who pay for their first purchase, the person who invited them earns 1 kit.

Inviting yourself, using duplicate accounts or emails, or posting the link on coupon sites or in paid ads using the Resaltalo brand is not allowed. If we detect abuse, we may cancel the discounts and the kits earned. Kits earned cannot be exchanged for cash. We may change or end the program; kits already earned are kept.

13. Guarantee and refunds

If a kit has errors on our side, we fix it or refund what you paid. The conditions of the guarantee, the right of withdrawal and refunds (including campaigns) are in the refund policy, which is part of these terms.

14. Availability, changes and third parties

We do our best to keep Resaltalo running without interruptions, but there may be outages, delays or errors, including from third-party services (social networks, AI providers, payments, maps, storage). We may change, add or remove features, designs, networks and countries.

If we change these terms, we will publish the new version with its date and, if the change is significant, let you know by email or on the site. Changes do not affect kits or campaigns already paid for: they are governed by the terms in force when you paid.

15. Liability

To the extent permitted by applicable law, Resaltalo is provided "as is" and is not liable for third parties’ decisions to buy, rent or hire, for business or reach results, for what social networks do with your accounts or posts, or for indirect damages, lost profits or data loss. Our total liability for a kit or a campaign is limited to the amount you paid for it.

Nothing here limits the rights you have as a consumer under the laws of your country that cannot be waived by contract, or our liability for fraud or gross negligence.

16. Suspension and closing your account

We may suspend or close accounts used for fraud, abuse of the service, automated sign-ups, illegal content or in breach of these terms, and in that case cancel ongoing campaigns. If the suspension is not due to a breach on your part, we refund the proportional part of what you paid and could not use.

You can stop using Resaltalo at any time and ask us to delete your account by writing to info@resaltalo.com. Deleting the account deletes your kits and cancels your campaigns; unused kits are lost unless you request a refund under the refund policy.

17. Governing law

These terms are governed by the laws of the State of Texas, United States. If you use Resaltalo as a consumer, the consumer protection rules of your country of residence also apply, and you can bring claims before the bodies and courts those rules provide.

18. Copyright claims (DMCA)

We respect copyright and respond to notices under the U.S. Digital Millennium Copyright Act (17 U.S.C. § 512). Our designated agent to receive notices of claimed infringement is: Copyright Agent, futuraprop LLC, 5900 Balcones Drive Ste 100, Austin, TX 78731, United States. Phone: +1 (915) 288-9339. Email: copyright@resaltalo.com. The designation is registered with the U.S. Copyright Office under number DMCA-1084194 and can be checked in its public directory (https://dmca.copyright.gov).

If you believe a kit, a web page or a post made with Resaltalo infringes your copyright, send a written notice to that agent (by email is enough) that includes:

• Your physical or electronic signature, as the copyright owner or a person authorized to act on their behalf.
• Identification of the copyrighted work you claim is infringed (or, if there are several, a representative list).
• Identification of the material you claim is infringing and information reasonably sufficient for us to locate it, such as the link to the web page or kit.
• Your contact details: address, phone number and email.
• A statement that you have a good faith belief that the use of the material is not authorized by the copyright owner, its agent or the law.
• A statement that the information in the notice is accurate and, under penalty of perjury, that you are the owner or are authorized to act on the owner’s behalf.

19. What happens after a notice, and counter-notice

When we receive a complete notice, we promptly take down or disable access to the material (usually within 48 hours), cancel any pending posts of that material and notify the person who created the kit. What was already posted on third-party networks depends on those networks and on the account owner. Incomplete notices may not be acted on. Under 17 U.S.C. § 512(f), anyone who knowingly misrepresents that material is infringing, or that it was removed by mistake, may be liable for damages.

If your content was removed and you believe it was a mistake or a misidentification, you can send a counter-notice to the same agent. If it is complete, we forward a copy to the person who sent the notice and restore the content within 10 to 14 business days, unless that person tells us they have filed a court action to stop the infringement. The counter-notice must include:

• Your physical or electronic signature.
• Identification of the material that was removed and where it appeared before it was removed.
• A statement, under penalty of perjury, that you have a good faith belief the material was removed as a result of a mistake or misidentification.
• Your name, address and phone number, and a statement that you consent to the jurisdiction of the U.S. federal district court for the district where your address is located (or, if you are outside the United States, any district where we may be found), and that you will accept service of process from the person who sent the notice or their agent.

20. Repeat infringers and other rights claims

We terminate, in appropriate circumstances, the accounts of users who repeatedly infringe copyright or other third-party rights, and we may refuse them new accounts.

For claims about trademarks, image rights or other content that is not copyright, write to info@resaltalo.com with the subject “Rights claim”, with your name and contact details, which content is yours and the link to the page or kit. We review it within 48 hours and, if appropriate, take down the web page, block the pieces involved and cancel any pending posts of them.

21. What changes depending on your country

These rules add to the ones above for people who live or run their business in each country. If one of them gives you a better right than the rest of these terms, the better one applies. Each country's cancellation periods are in the refund policy.

Many of these rules protect consumers. If you use Resaltalo for your business or profession (as a brokerage, broker, agent or developer), to the extent your country's law allows, you contract as a business and not as a consumer.

• Argentina: Consumer Protection Law 24,240 applies. The cancellation button is in the refund policy, and you can close your account by email with no more steps than it took to open it. You can file complaints with the National Consumer Protection Directorate or your province's authority, and through the Federal Complaints Window.
• Brazil: the Consumer Protection Code (Law 8,078/1990) and Decree 7,962/2013 on e-commerce apply. Before you pay we show the total price, what the kit includes and how to reach us. You can file complaints with your state's Procon or at consumidor.gov.br.
• Mexico: the Federal Consumer Protection Law applies. The price you see before paying is the total, taxes included. You can file complaints with PROFECO.
• Colombia: Law 1480 of 2011 (Consumer Statute) applies, including the right to request a payment reversal (article 51) in case of fraud, an unrequested transaction or a kit that was not delivered, within 5 business days of learning of it, by notifying us and your card issuer. You can file complaints with the Superintendency of Industry and Commerce.
• Chile: Law 19,496 on Consumer Rights applies. You can file complaints with SERNAC.
• Peru: the Consumer Protection and Defense Code (Law 29,571) applies. You can file a claim or complaint in our Complaints Book (Libro de Reclamaciones) by writing to info@resaltalo.com with the subject “Libro de Reclamaciones”, including your name, ID, address, the kit or payment and the details: we reply in writing within 15 business days. You can also go to Indecopi.
• Uruguay: Law 17,250 on Consumer Relations applies. You can file complaints with the Consumer Protection Area of the Ministry of Economy and Finance.
• Paraguay: Consumer and User Protection Law 1334/1998 and E-commerce Law 4868/2013 apply. You can file complaints with the Consumer and User Protection Secretariat (SEDECO).
• Ecuador: the Organic Consumer Protection Law applies. You can file complaints with the Ombudsman's Office (Defensoría del Pueblo).
• Dominican Republic: General Law 358-05 on Consumer and User Rights applies. You can file complaints with Pro Consumidor.
• United States: prices are in US dollars and include any sales tax that applies, which Link (Stripe) calculates and collects at checkout. There are no subscriptions or automatic renewals. Nothing in these terms limits your rights under the Texas Deceptive Trade Practices–Consumer Protection Act (Tex. Bus. & Com. Code § 17.41 et seq.) or your state's consumer protection laws. If you use Resaltalo for your business, you agree that claims will be resolved by the state or federal courts located in Travis County, Texas, and that each party will litigate individually and not in a class action, to the extent the law allows.
• Canada: prices are in Canadian dollars and include any GST/HST or provincial taxes that apply. Your province's consumer protection laws apply, including the rules on internet agreements; if those laws let you cancel because we did not disclose something we had to, you can do so by writing to us. In Quebec, these terms are also available in French (/legal/fr/terminos), as required by the Charter of the French Language.
• New Zealand: prices are in New Zealand dollars and include GST where it applies. If you are a consumer, you have the guarantees of the Consumer Guarantees Act 1993 and the protection of the Fair Trading Act 1986. If you use Resaltalo for your business, we agree that, to the extent permitted by section 43 of the Consumer Guarantees Act and sections 5C and 5D of the Fair Trading Act, those Acts do not apply, because you are acquiring the service in trade and it is fair and reasonable that you are bound by this.

22. Contact

For any questions about these terms, write to info@resaltalo.com.